About JosephK
From Journalist to Marketing Strategist — A Journey Fueled by
Purpose, Passion & Precision
Who is JosephK?
Hi, I’m Joseph Kyaw Sein Htun — but most people know me as JosephK.
For over a decade, I’ve been navigating the intersections of storytelling, digital transformation, and human connection. From starting out as a video journalist and translator to leading marketing and communications for banks, tech startups, and global media brands, I’ve helped organizations rise above the noise — not with flashy trends, but with meaningful strategy, positioning, and brand purpose.
I specialize in digital marketing, integrated campaigns, product positioning, content strategy, and brand building — always backed by data and crafted for impact.
What I Stand For
I believe great marketing doesn’t just sell — it solves. It builds bridges. It creates change.
Whether I’m working with founders, CMOs, or marketing teams, my goal is to translate vision into a strategy that drives measurable results and emotional resonance.
What I Do
Today, I help purpose-driven brands, founders, and marketers cut through the noise with smart, honest, and results-driven marketing.
Whether it's building campaigns that spark engagement, crafting a value proposition that resonates, or creating brand positioning that actually matters, I bring both big-picture thinking and hands-on execution to the table.
Why People Work With Me
Because I get it.
I’ve been behind the camera, in front of the press, in meetings with stakeholders, and on calls that decide a brand’s future.
And I’ve led marketing strategies that grew from scratch to millions of views, followers, and real business impact — in sectors where visibility was hard-earned.
People trust me because I don’t just deliver.
I listen. I learn. I lead with empathy.
The Heart of It?
I believe good marketing doesn’t shout.
It connects.
It makes people feel seen, understood — and ready to act.
And that’s what I’m here to help you do.
👉 Let’s build something worth talking about.