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Why I Created This Library

Skip The Guessworks

I’ve spent over a decade in the trenches, leading campaigns, launching brands, scaling content, managing PR crises, and testing what actually works in digital marketing. I’ve built this resource hub to help you skip the guesswork and tap into what’s already been proven to work.

Whether you’re just starting out or you’re deep in the marketing game, this page is for you.

Tools

Well-Chosen Tools for Marketers

Hand-picked by me — tools I’ve used, tested, and recommend.

From creative assets to analytics dashboards, this isn’t a random list. These are the tools that keep things efficient, smart, and impactful, especially if you’re building lean. Most of the tools below have the free version and are perfect for lean teams or solo builders.

Content Creation

CanvaDesign anything fast and professionally
 Figma - Web-base design tools for UI, UX designs, and more
Notion AIPlan and write with smart AI support
GrammarlyError-free, polished writing

LoomQuick video explanations or updates

Social Publishing

BufferSimplified scheduling across platforms

MetricoolAnalytics, scheduling & reporting in one

LaterVisual Instagram and TikTok planner

Analytics & Reporting

Google AnalyticsUnderstand user behaviors

HubSpot ReportsTrack your campaigns with ease

Automation & Workflow

ZapierConnect your apps, automate workflows

AirtableSmart databases with flexible views

TrelloKanban boards for project tracking

Design & Branding

 

CoolorsGenerate and test color palettes

LogoMakerDIY logos, quick and clean

PhotoroomOne-click background remover

AI-Powered Tools

ChatGPTIdeas, strategy, writing — all-in-one AI

WritesonicCopywriting powered by AI

Copy.aiFast content generation for campaigns

Learning & Swipe Libraries

MarketingExamplesReal examples that work

CopyhackersTop-tier copywriting education

SwipeWellSave, organize, and study swipe files

My Selective Tools

AI Assistance Tools for Marketing & Strategy

ChatGPT, Claude, Gemini, Grammarly               HubSpot, Ahrefs, Trello 

Design & Content Creation for Video & Studio Tools

Canva, Figma, CapCut, YouTube Studio, TikTok Studio, Final Cut Pro 


Brand Positioning

Brand Positioning Canvas (PDF)

A one-page framework to help you define what makes your brand actually stand out. Great for workshops, rebrands, and strategic alignment.

Content Calendar

Content Strategy Calendar (Editable PDF)

Plan your entire month (or year) of content — across platforms — with a plug-and-play, high-level calendar. Includes prompts and tips to stay on-brand.

Go-to-market launch planner

Go-To-Market Launch Planner (Editable PDF)

Launching a new product or feature? This strategic planner walks you through goals, positioning, messaging, and channels. From teaser to full rollout.

marketing brief template

Marketing Campaign Brief Template (Editable PDF)

Get your team or client on the same page before the first draft or design. Includes sections for objectives, target audience, channels, KPIs, and budget.

personal branding starter kit

Personal Branding Starter Kit (PDF)

For professionals and founders ready to be known for what they do best. Clarify your message, tone, content pillars, and growth plan.

coming soon

More downloads coming soon.

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Resources

Downloadables by Joseph Kyaw Sein Htun

No fluff. Just battle-tested resources you’ll actually use.
Each of these has been created, refined, and used in real-life marketing, branding, and PR campaigns — so they’re more than just templates. They’re tools for action.

Want Even More?

Get access to my private Notion library of templates, tools, and swipe files I actually use day-to-day.

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